Uncertainty over dealers boosts business for some collision shops
By Sherri Begin Welch
December 29, 2009
Brighton-based Campbell Collisionis on pace to increase revenue 19 percent this year.
The family-owned business, which is celebrating its40th anniversary, used an advertising campaign to drive home the point that unlike some car dealers, Campbell Collision will be around another 40 years to warranty its repair work.
The campaign seems to be working, said co-owner andoffice manager Donna Campbell.
“We've had quite a few instances where a vehicle was towed to a dealer and the owner didn't want (that.) So it was moved to Campbell Collision,” she said.
“People are just nervous about the unknown,” she said.
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December 29, 2009
Brighton-based Campbell Collisionis on pace to increase revenue 19 percent this year.
The family-owned business, which is celebrating its40th anniversary, used an advertising campaign to drive home the point that unlike some car dealers, Campbell Collision will be around another 40 years to warranty its repair work.
The campaign seems to be working, said co-owner andoffice manager Donna Campbell.
“We've had quite a few instances where a vehicle was towed to a dealer and the owner didn't want (that.) So it was moved to Campbell Collision,” she said.
“People are just nervous about the unknown,” she said.
READ MORE